Our Strategy
Embla Medical introduced its five-year Growth’27 strategy in 2023. The focus of the Growth’27 strategy is to reach more people in need of mobility solutions. The strategy addresses key industry themes and supports our transformation into an increasingly patient-centric company. It is our aim to drive accelerated organic growth and continue generating value for individuals and healthcare systems.
Unlocking a Larger Playing Field as an Increasingly Patient-Centric Organization
Over the past years, we have been transitioning from a product-focused company to an increasingly patient-centric organization. This shift primarily focuses on chronic mobility categories, where individuals require lifelong solutions, as well as on those who have suffered acute injuries requiring short-term solutions. This transition presents opportunities to gain direct access to patients, payers, and providers while addressing a broader set of chronic mobility categories.
Growth Drivers
Patient Reach, Innovative Solutions, and O&P Value Creation are the three growth drivers that form the basis of Growth’27. These growth drivers address our ambition to become increasingly patient driven and to cater for the needs of individuals with chronic mobility challenges. In other words, they guide our strategic priorities within Prosthetics, Neuro Orthotics and Patient Care.
In Bracing & Supports, we will continue to drive growth in line with our “Bracing Simplified” strategy, by being a trusted partner for our customers through the delivery of a simplified and strong product portfolio.
Embla Medical‘s M&A strategy is also integral to the execution of Growth’27 as it involves actively seeking strategic acquisitions to support our vision of enabling Life Without Limitations®. In addition, our foundational pillars of Sustainability, People, and Scalability are the backbone of successfully implementing our strategic ambitions.
Learn more about our Growth'27 strategy in our latest Annual Report.
Patient Reach
We connect directly with patients and reach out to payers and prescribers.
Innovative Solutions
We embrace innovation in all our actions. We provide innovative and patient-centric solutions combining product and service.
O&P Value Creation
We offer business solutions to our customers, including Orthotic & Prosthetic (O&P) clinics enabling seamless service and close partnership.